A CURATED TEAM OF TALENT AND SERVICES
FOR FASHION AND LIFESTYLE BRANDS,
WHEREVER THEY MAY BE ON THEIR JOURNEY
FOR FASHION AND LIFESTYLE BRANDS,
WHEREVER THEY MAY BE ON THEIR JOURNEY
The Knotty Ones
The Knotty Ones
S.H Collective partnered with The Knotty Ones, a knitwear brand championing small-scale, eco-friendly production and supporting female artisans. Tasked with expanding the brand globally while preserving its core ethos, the collaborative approach involved a thorough market analysis, identifying trends and competitors in target international markets. Partnerships with sustainable retailers and brands were formed, refining The Knotty Ones' global positioning to emphasize sustainability and female empowerment. Tailored PR campaigns, securing features in key publications, and coordinating impactful showcase events were instrumental in reaching international buyers and media.
The results were a significant international expansion, increased revenue, and heightened influence in sustainable fashion circles. The Knotty Ones now serves as a notable embodiment of heritage and sustainability, reaching a broader audience while remaining steadfastly committed to its principles. This case study underscores the success achieved through a collaborative vision for positive global impact between a brand and a strategic agency.
NEXT PROJECT
A CURATED TEAM OF TALENT AND SERVICES
FOR FASHION AND LIFESTYLE BRANDS,
WHEREVER THEY MAY BE ON THEIR JOURNEY
FOR FASHION AND LIFESTYLE BRANDS,
WHEREVER THEY MAY BE ON THEIR JOURNEY
The Knotty Ones
The Knotty Ones
S.H Collective partnered with The Knotty Ones, a knitwear brand championing small-scale, eco-friendly production and supporting female artisans. Tasked with expanding the brand globally while preserving its core ethos, the collaborative approach involved a thorough market analysis, identifying trends and competitors in target international markets. Partnerships with sustainable retailers and brands were formed, refining The Knotty Ones' global positioning to emphasize sustainability and female empowerment. Tailored PR campaigns, securing features in key publications, and coordinating impactful showcase events were instrumental in reaching international buyers and media.
The results were a significant international expansion, increased revenue, and heightened influence in sustainable fashion circles. The Knotty Ones now serves as a notable embodiment of heritage and sustainability, reaching a broader audience while remaining steadfastly committed to its principles. This case study underscores the success achieved through a collaborative vision for positive global impact between a brand and a strategic agency.
NEXT PROJECT